CÎROC VODKA X MJB SPECIAL COLLABORATION
CÎROC VODKA AND BRITISH FASHION HOUSE MJB DROP A LIMITED EDITION BOTTLE AND CAPSULE COLLECTION WITH WIZKID
WORDS FILIPE PHITZGERARD - IMAGES COURTESY OF CÎROC VODKA
Iconic brand CÎROC Ultra Premium Vodka has unveiled their latest collaboration with the fashion industry, and, after a long list of successful creative endeavours with names such as Moschino, Vivienne Westwood, and Fiorucci just to name a few, this time around CÎROC teams up with British fashion house MJB to release a limited edition CÎROC Summer Watermelon bottle and cap wrapped in MJB’s ombre and neon cracked design. The bottle was inspired by an epic summer sunset with a bright and bold psychedelic like pattern. Marc Jacques Burton and his eponymous label MJB have become highly sought after by A-list celebrities from Travis Scott, Migos, Young Thug, Gigi Hadid, Tom Hardy, Zayn Malik, and Winnie Harlow among many others proving that his ability to create outstanding and unique contemporary fashion is helping to define high-end streetwear.
The campaign for this season's drop features superstar musician Wizkid famous for his global number one hits, One Dance with Drake, and Energy with Skepta. The collaboration has also seen another of CÎROC’s partners coming in to create the exclusive and unique personalised bottle by specialist creators, INKD.
MJB has become known and recognisable for its ability to integrate various innovative artistic processes into its designs which have been transferred into the creation for the design of this eye-catching and highly memorable bottle. MJB's creative director Marc Jacques Burton took inspiration from his very own hand-sprayed Spring/Summer 2020 collection and it’s distinctive ombre colour scheme. Burton's signature can be easily recognised by a striking neon green pattern which has added an intricate 3D texture and overall feel which is seen throughout his collection. This same design and approach were brought into the design of the bottle and replicated both on the bottle and trucker caps, which customers will receive as a gift alongside the purchase of the bottle in limited quantities. It can't get any better than this, right?
The collaboration between CÎROC Ultra Premium Vodka and MJB marks another exciting drop from CÎROC and INKD for fans to add to their collection as well as bring a much-needed sense of joy and positivity into our lives as the colourway used to create the bottle are warm and energizing.
From the 16th of July, the bottle will be available exclusively on www.getitinkd.com from 6 PM BST until stock lasts.