Annabel Ditchfield: Firstly, where did you grow up and how has your upbringing shaped the person you are today?
Jnr Choi: I grew up in Essex/London. Living far from the city definitely put the hunger in me.
AD: Who has been the biggest role model in your life?
JC: My mother. Her work ethic definitely rubbed off on me.
AD: I read online that you were scouted to become a model while working in retail at Topman. What has working in the modelling industry taught you?
JC: It really opened my eyes up to the world. It allowed me to travel, experience different cultures and expose me to my first sense of freedom.
Jnr Choi wears a jumper RAGGED PRIEST; trousers COLLUSION; shoes ASOS; necklace FADED FUTURE; jacket
AD: I also saw that you modelled for the late Issey Miyake. What were your highlights from that job?
JC: The fact it was my mum's favourite brand, walking that show was the first time I felt I made her proud.
AD: How would you describe your own style? Who or what do you look to for fashion inspiration?
JC: Versatile like my music. Whether it’s avant-garde, streetwear... whatever I do, I do it my own way.
AD: Your hit, To The Moon, went viral on TikTok and made a huge impact on the music industry, with over 215 million plays on Spotify. Did you ever imagine it would blow up that much?
JC: I knew it would be big but you can never anticipate how big. [It] definitely took me by surprise.
Jnr Choi wears a hoodie + jacket DAILY PAPER; trousers JADED LONDON
AD: What was the inspiration for your latest song, Hate Me As You Love Me?
JC: [Laughs] Day to day relationships and having someone love you when you’re around but hate you when you’re far from them. I’m bad at texting so that’s a common thing.
AD: What was the creative process behind it?
JC: I recorded it with Walshy fire in Malibu. I remember being asleep in the car on the way there. Landing and it was my first time in a while seeing a tree, I could put my feet on the grass and ground next to [luaghs]. We made one song beforehand and that was the second. Since then, it’s been one of my favourite songs. P.s. Diplo was supposed to be there but ended up getting a booking like an hour before. [laughs]
AD: What messages do you hope people take away from your music?
JC: That you can really do what you want. There’s no rules to this shit.
AD: Do you have any aspirations for your musical career? Is there anyone you would particularly like to work with or a new style you would like to try out?
JC: I just wanna make sure it stays a beautiful journey. I like things organic so all the work relationships that have pulled up like the Fivio feature etc have just come through naturally. I’d definitely appreciate a conversation with Pharrell though.
Jnr Choi wears a jacket NATASHA ZINKO; trousers & top ASOS; sunglasses AKILA
AD: When you’re not on the runway or making music, what do you enjoy doing?
JC: Partying in Miami, shopping in Japan, playing call of duty, I’m tryna find some more hobbies to do.
AD: What would you like to be doing ten years from now?
JC: Probably chilling in Africa or on something.
AD: Is there anything you would tell your younger self?
JC: Keep trusting that gut of yours.
AD: And finally, what is your favourite f-word?
Jnr Choi wears a gilet COLLUSION; trousers COLLUSION; shoes ASOS; necklace FADED FUTURE
RIGHT Jnr Choi wears a top GRAVALOT trousers COLLUSION; sunglasses BONNIE CLYDE