WRAY & NEPHEW UNVEILS SUMMER TAKEOVER IN LONDON

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Wray & Nephew is set to bring Jamaican culture firmly into the spotlight this summer with its new UK campaign, Jamaica Wins the World, launched to coincide with one of the biggest sporting seasons of the year. Rather than focusing solely on the action on the pitch, the campaign celebrates the global influence of Jamaican culture through music, fashion and creativity. Fronted by Grammy nominated artist Shenseea, the initiative positions the iconic Jamaican rum brand as more than a spirit, highlighting the impact of Jamaican talent and the island's cultural legacy around the world. At the heart of the campaign is a limited edition wearable scarf designed in collaboration with Jamaican artist Nurse Signs. Inspired by the Jamaican flag, the scarf can be worn around the neck or as a bandana, with just 1,500 available through selected London retailers with purchases of Wray & Nephew Overproof Rum.

The celebrations continue with Wray & Nephew taking over Pop Brixton from mid June through to the end of September, transforming the popular South London venue into a vibrant hub for sport, music and Caribbean culture. Throughout the summer, visitors can catch live sports screenings while enjoying signature Wray & Nephew cocktails, DJ sets and a programme of entertainment celebrating Jamaican culture. A headline event on 23 June will officially kick off the takeover, bringing together music, community and cultural experiences in one evening.

Bringing together sport, music and culture, Jamaica Wins the World shines a spotlight on the creativity and influence that have made Jamaica a global cultural powerhouse. From the limited edition scarf and exclusive merchandise to live events at Pop Brixton, the campaign gives Londoners the chance to celebrate the island's vibrant spirit while recognising the lasting impact of Jamaican culture far beyond its shores.

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WRAY & NEPHEW UNVEILS SUMMER TAKEOVER IN LONDON

Wray & Nephew is celebrating the global influence of Jamaican culture this summer with its new Jamaica Wins the World campaign.

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