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words Maisie Daniels - images courtesy of Filippa K.

Sustainable Scandinavian Filippa K has become known for its iconic clean-cut-to-perfection aesthetic combining fashionability, durability, and comfort. The fashion house has unveiled its latest campaign ahead of their collection launch on April 2nd. Titled 'Core', the collection does exactly what it says on the tin by going back to basics in order to deliver timeless minimalism that remains true to the brands comfortable, casual and considered ethos.

Comprising of all the classics from their woman’s, man’s and Soft Sport’s range, Core is a celebration of Filippa K’s staple pieces that are here to stay. This season sees an offer of pieces perfectly designed to cater to the modern man and woman. Core provides for both the fast-passed routine within the metropolis and workspace as well as the moments of relaxation at yoga or hard-push exercises.

Garments include crisp white shirts, functional black vests and leggings, right through to impeccably tailored navy suiting. And what’s more, these pieces can be layered up, styled down and mixed and matched to fit any occasion, season after season.

The campaign features Blake Jordan and Camilla Deterre photographed by Angelina Bergenwall with creative direction led by Elin Hagstrom and captures the effortless minimalism Filippa K has captivated the world with.

With the recent global events forcing us all to slow down, let’s carry this through to our garments by consuming fashion that’s not fast but built to last.

For more information on Filippa K visit Shope WOMEN. Shop MEN. Shop SOFT SPORT


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