WORDS CHARLOTTE-ROSIE - IMAGES COURTESY OF GUNGHO
To celebrate 50 years in the business, youth brand Kickers reveals a new collaboration campaign, Kickers: Class of '50. Always a brand who has influenced trends across music and youth culture, Kickers footwear has fast become a British school uniform staple. Kickers have handpicked a class of influential creatives from art curators, DJ’s to designers to editors; as ones to watch and have forecast that they will be the creatives to help shape their industries over the next 50 years.
The campaign is based on classic school portraits, with each self-styled class member reflecting their individual personalities; all shot by film photographer Rosie Matheson. With shots featuring talented creatives such as F Word favourite, singer Olivia Dean, multidisciplinary artist Manu Pillai, both Milo Harley and Ned Membery of Dukes Cupboard, stylist and consultant Alizé Demange and curator Ryan Lanji. Showcasing a diverse range of skills and talent, this campaign truly highlights the sheer force of the UK creative industries at a time when we need it the most.
The Kickers Class of ‘50 challenges the traditional idea of success in ‘core subjects’ and offers hope for creatives; sending the message that originality and creativity are more important now than ever. As well as the beautiful visuals; Kickers worked with each of their chosen industry creatives to collect feedback on their personal educational experiences and how they have nurtured and grown their talents since leaving school.
The Kickers: Class Of '50 campaign launch coincides with the unveiling of the exclusive Kickers 50th. Anniversary Pack made up of three limited edition styles that launched on 9th November 2020 at www.kickers.co.uk, www.kickers.com and select stockists HIP, Hanon, Scotts. RRP £105.00.
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