MAISON KITSUNÉ AUTUMN/WINTER'19-20 words Andrea Ward - images Sam Rock
Cementing her debut at the French house, South Korean-born multi-talented designer Yuni Ahn unveils her first campaign as the new creative head of Maison Kitsuné. Ahn was scouted for Stella McCartney’s first team while studying at Central Saint Martins and has acquired an extensive and diverse range of experience working on ready-to-wear, accessories, as well as interior projects for various major houses such as Chloé, Céline, Miu Miu and Paul Smith. Most recently, Yuni worked on the core designs of bags, jewelry, and sunglasses for Céline under the helm of Phoebe Philo, later becoming Design Director of the pre and show collections.
Now, as head of Maison Kitsuné, Yuni takes her consumer on a trip back in the past. For Autumn/Winter 2019/20 she taps into the deep musical roots which have influenced and help define the brand's identity. This season explores the House Music’s golden age (1990s) and showcases the perfect combination of a subtle mélange of sharp tailoring and the strong streetwear influences yet maintaining an effortless sense of wearability and functionality bounded by comfort. January 2019 was a significant time to House Kitsuné as the brand's first-ever presentation during Paris Fashion Week, made the way for Yuni Ahn’s vision for the Maison Kitsuné man and woman.
Set in Zuma Beach, California, the Maison Kitsuné Autumn/Winter 2019/20 campaign documents the everyday life of a group of youths living in a coastal town. Presented as a series of black-and-white and chromatic shots, the footage chronicles ordinary scenes, capturing idiosyncratic, youthful energy at its best. In-the-moment, the result is intimate, grounded in reality, with a focus on the power of movement.
The Maison Kitsuné Autumn/Winter 2019/20 collection will be available later this year. For updates on new releases visit maisonkitsune.com/fr
Photography: Sam Rock