IMAGES COURTESY OF HIGHSNOBIETY X COCA COLA ZERO SUGAR
Leveraging workwear as a defining trend for cultural pioneers for the past decade, the range utilises hard-wearing fabrics and staple silhouettes to create an elevated take on classic delivery uniforms. Inspired by Coca-Cola's delivery operations team, the collection features red graphics and the highly-recognisable Coca-Cola Zero Sugar iconography.
The limited-edition, 12-piece fashion collection includes a workwear jacket, gilet and dungarees, as well as accessories (gloves and collectors; crates) and a range of graphic staples (crewneck, tank top, beanie, and two T-shirts). All items feature exclusively designed co-branded details in puff prints, woven patches, and screen printing.
The collection nods to 2005, celebrating the year that both Coke Zero Sugar and Highsnobiety were founded as pioneers of great taste in their respective trades, with “Est. 2005” printed and embroidered across several pieces.
“We’re very excited to partner with Highsnobiety, bringing to life the experimental spirit of Coca-Cola Zero Sugar through unique fashion and design,” Oana Vlad, senior director of global strategy, The Coca-Cola Company. “This collection is another example of Coca-Cola's incredible history in collaborating with leading lifestyle brands - Staple Pigeon, Marc Jacobs, Junya Watanabe Man, KITH and more.”
Coca-Cola Zero Sugar and Highsnobiety were both established in 2005. As storytellers at heart, we immediately felt excited about developing this next collaboration with the iconic Coca-Cola brand family, which comes in the form of a workwear inspired collection, as a reference to both of the brands longevities. New York Fashion Week and our New York initiative will be the perfect moment to launch this project; said David Fischer, Founder and CEO of Highsnobiety.
The Coca-Cola Zero Sugar x Highsnobiety collection will be available from 8th September 2023 on the Highsnobiety online store, and for a limited time at “Neu York,’ Highsnobiety’s new pop-up store at 21 Greene Street in New York City.