F WORD X HELLO: FRIENDLY FACES


PHOTOGRAPHY ALEX RORISON - CREATIVE DIRECTION MAISIE JANE DANIELS - MAKEUP & CONCEPT EMILIE LOUIZIDES







F Word's Editor-in-Chief Maisie Jane Daniels and Beauty Editor Emilie Louizides join forces to create a beauty story with naturally friendly oral care brand hello that you can really sink your teeth into.  



Captured through the lens of Alex Rorison, this story sees five faces; Shamir, Amy, Simren, Hamza, and El. All uniquely striking, they share their personalities and smiles.



hello is on a mission to make the world a friendlier place and the brand’s practices reflect their values. A leaping bunny certified company, hello’s products are completely free from animal by-products. Additionally, hello never tests finished products on animals and each of their individual ingredient suppliers must certify to a credited third party that they also do not test on animals. From ingredients and materials such as sustainable bamboo and stevia, 100% recyclable paper certified by the Forest Stewardship Council, soy-based ink, and post-consumer recycled plastic, hello keeps the health of the planet in mind. The delicious, natural flavours between hello’s toothpastes, mouthwashes and toothpaste tablets work beautifully without artificial sweeteners and colourants, and the pretty packaging is designed specifically to be displayed.



hello loves people, animals, the planet, and design, and we love them for that!