EDITORIAL: START ME UP!


START ME UP!

CREATIVE DIRECTION & FASHION - MAISIE DANIELS PHOTOGRAPHY - LORENZO BERNI H/MUA - RACHEL SHEPHERD PHOTOGRAPHY ASSISTANT - LUDOVICA GIRINA MODEL - CHARLOTTE ROSE AT PROFILE MODEL MANAGEMENT

F Word’s Content editor, Maisie Daniels, teams up with London-based photographer Lorenzo Berni to create ‘START ME UP!’ Here the creative duo explores a carefree narrative that is bold, and dreamy - a bit of escapism from the uncertain times we are currently in. All depicted on a topsy-turvy backdrop, colourful, retro interiors have been taken outside to form visually fun images that mirror the playful and striking garments.

Fronted by Charlotte Rose at Profile the garments are brought to life with her chic and effortless edginess, whilst the hair and makeup by Rachel Shepherd flawlessly echo the quaint atmosphere. Photography assistance by Ludovica Girina.

ALL GARMENTS BY UP_YOURS FOLLOW ON INSTAGRAM