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Join F Word as we accompany Afro-pop sensation Simi through a day of her life, capturing moments from her recent performance in London. Along the way, we delve into insightful questions to uncover more about this dynamic powerhouse to gain a deeper understanding of Simi's artistry and perspective.

Experience the electrifying collaboration between Simi and Tiwa Savage in their poignant single, "'Men are Crazy," released through Studio Brat and dive into the visually captivating music video below.

F Word: If you had to assign a temperature, a colour and a taste to this single/EP/album, what would they be?

Simi: The song would be 94 degrees celcius. It's pretty hot. I would say red as a colour. Again, it's hot. Something about chocolate-dipped strawberries sounds right.

F Word: What was the biggest change you made to the single/EP/album during the writing process?

Simi: About a year ago, I was so sure that I was done with the song. I had two verses that I loved and I was done - or that's what I thought. As time passed though, I decided I wanted it to be a feature and Tiwa Savage felt like the perfect first. It felt like the song was missing her and so I fixed that.

F Word: What are you hoping people will take from this song/EP/album?

Simi: I hope they see that I might not do it very often, but I will sing the heck out of a sexy song. It's so easy to get boxed in, especially with a voice as distinct as mine. However, I don't let it stop me.

F Word: What genre could you see yourself experimenting with for a future project?

Simi: I have dabbled in a lot of genres, intentionally, and sometimes, accidentally. Going forward, I would love to play more with a fusion of all the genres I love. RnB, Soul, Afropop, hiphop and any other genres that will have me. I believe that one of the luxuries I enjoy as a Nigerian artist is my access to multiple cultures and sounds and I intend to make the most of that.

F Word: Fuck, marry, kill: album, EP, single?

Simi: Fuck single. Marry Album. Kill EP

F Word: If you had to choose one component for a great song/EP/album, what would it be?

Simi: I think it's important that a some is memorable. That directly impacts the replay value. It's not always easy, especially as the music climate changes quite often. So what may have been memorable 2 years ago, might not be today. But it's necessary that you try to adapt to the times and make music that people remember and want to come back to, preferably without prodding.

F Word: Go-to lunch on a studio/writing day?

Simi: Rice. Even when I'm not writing. Always rice. Imagine if there was no more rice. I don't even know what I would do.

F Word: If you had to choose a new career completely outside of anything having to do with music, what would it be?

Simi: I would be a novelist and write awesome fiction. Or I would work on radio. I love writing and I still intend to be a published writer of great stories.

F Word: What’s bringing the most joy to your days lately?

Simi: Hanging out with my daughter. She has such a vibrant personality and she's my person. She makes everything better.

F Word: What’s motivating you the most lately?

Simi: Everything inspires me. Something someone says in a movie I'm not paying attention to. A joke my husband doesn't think is funny. Feelings I feel. Feelings I don't feel. I'm inspired by everything. I like to stay open. Sometimes, that becomes more difficult, the more experiences you have - you might get a little jaded. Still, I try to stay open and receptive to it all.

F Word: What advice do you have for yourself for tomorrow?

Simi: Breathe. Take it one day at a time and try not to spiral over things you can't change. I'm my own worst critic and so I focus on finding the balance everyday.

F Word: The world would be better without _______?

Simi: Bullies

F Word: The world would be worse without _______?

Simi: Children

Do you believe in manifestation?

Simi: I believe our fiercest power is in the things we let ourselves say to and believe about ourselves. So, yes.

What is your favourite F- word?

Simi: Fire


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