WORDS ANDREA WARD - IMAGES OLLIE RADFORD
While we are finding creative ways to enjoy the summer in lockdown, we keep on hoping that once the pandemic crisis is over there will still be some summer left and we will be able to get out and get hot with the best the British summer has to offer. In light of the current pandemic crisis and social-distancing rules imposed by the government, streetwear label NICCE has taken this time to work with emerging East London photographer, Ollie Radford, to create a beautiful lookbook for their Summer 2020 collection shot in NICCE’s local park Weavers Fields, Bethnal Green.
The collection perfectly combines the array of sun-bleached summer hues paired with the vintage and oversized silhouettes. The collection gives a strong relaxed West Coast vibe which has been enhanced by the incredibly beautiful photography style by Radford. This summer drop offers washed-out denim pieces, athletic hoodies, short-sleeve shirts, t-shirts, utility vests, and joggers along with the black cap and bucket hat.
This is the second drop as part of NICCE's summer offer and it provides the consumer with a variety of options to make up the perfect wardrobe for the summer.
For more information and to shop visit nicceclothing.com.