IVY ENTERS HER SHARPEST ERA YET WITH "TEXT/EX"

Pop’s newest main character enters her “don’t text back” era

F Word is back with  IVY — fresh off the energy of our recent catch-up (read it here), IVY steps into a sharper, more self-assured lane with her new single “Text/Ex” — a slick, emotionally charged pop moment that cuts straight through the noise. Where earlier releases flirted with playful confidence, this one lands with intention.

At its core, “Text/Ex” is about that all-too-familiar grey area: late-night messages, blurred boundaries, and the quiet battle between going back and finally letting go. IVY leans into that tension, balancing vulnerability with a kind of emotional clarity that feels… earned. There’s power in the restraint here — knowing when not to reply, when to draw the line, when to choose yourself.

It’s also a natural progression. Following the high-gloss rush of “Bet On Me” and “High”, this track feels more grounded, more direct — like IVY is no longer asking for permission, just stating facts. The result? A chorus that lingers and a message that hits harder than it first lets on.

If you caught our interview, you’ll know IVY is all about translating real-life moments into something bigger — and “Text/Ex” is exactly that. Intimate, but universal. Messy, but controlled.

Born in Norway and now based in London, IVY has been steadily carving out her space in pop — pairing bold visuals with hook-heavy songwriting and a presence that’s hard to ignore. Since stepping into this new era (and dropping the “bby”), she’s been moving with purpose as a artist to watch.

With her debut EP just around the corner, “Text/Ex” feels like a final word before the next chapter begins — and if this is the tone she’s setting, we’re listening.

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