COLLECTION: HI-TEC S/S19 words Andrea Ward - images courtesy of Hi-Tec
Footwear and apparel sportswear label Hi-Tec introduces us to its latest campaign featuring its Spring/Summer 2019 collection. The fresh and welcoming collection is a reflection of the brand's retake on some of their classic sneakers such as the Badwater 146, which was first unveiled in 1989, as well as the iconic Silver Shadow and the Magnum 6 boot.
This remake of their own classic styles is a clear return to the brand's Southend roots and has been translated not only into the footwear but the unisex apparel created especially for this upcoming season. The apparel collection is formed by hoodies, sweatshirts, short and long sleeve t-shirts and the gorgeous trackies that merge a nostalgic vintage look with the contemporary direction Hi-Tec has been developing into. The exaggerated Hi-Tec logo is seen throughout the apparel and creates a bold statement while making a significant mark in the modern sportswear marketplace.
This has been a very important time for the Essex-founded brand which has been reintroducing their classic designs with some adjustments that come to meet the demand of the young and fashion-savvy consumer head-on. The footwear has been gently yet effectively revamped with the thicker sole and colorway variation and is quickly becoming a favourite among sneaker enthusiasts.
The Hi-Tec Sportswear Spring/SummerS'19 is launching in March. For more information and to shop visit Hi-Tec's webpage.