GCDS OPENS LONDON FLAGSHIP STORE

WORDS ANDREA WARD - PHOTOGRAPHY COURTESY OF COSMO WEBBER FOR GCDS

Italian fashion house GCDS has just celebrated the opening of its first London flagship store at 4 Peter Street one of the most iconic streets located at the heart of London’s Soho district. The evening bash saw contemporary fashion names coming together with some of the most glamorous and unique looks in an evening soaked in incredibly delicious cocktails.

GCDS is the perfect combination of high-end luxury fashion meets contemporary all-young aesthetic making this one of the most appealing brands in the market. GCDS caters to the bold and fashion-aware consumer who is not afraid to step into the club making a statement of style. Among the guests seen at the cocktail party were Jodie Harsh, Sita Abellan, Felix Spooner, Cullum Mullin, Iris Law, Cora Delaney, Skinny Macho, Daisymaybe, Betty Belle, Alex Ropes, Izzy Bossy, Izzy Davis, Kai-Isaiah Jamel, L3essie, Pupperbitch, Teddy Corsica, Walid Labri and many more who came to bring the house down in perfect glam -style.

For the new store, one to be experienced closely, the creative team at GCDS presented the world with something surely unique as it incorporates stylistic elements from the brand’s various other boutiques worldwide. The space in itself has a dreamy minimalistic and future-driven design, with the collection displayed harmoniously across two floors, and seamlessly incorporating the brand’s playful and ironic aesthetic. Special UK-only items like knitwear and gadgets will be produced exclusively for sale at this location.