"Cities are built on trade and shops have been a mainstay of human existence for thousands of years. It remains as essential now, as it was then": Photographer Elliot Jones on his latest project 'Everything Must Go'.
Modelled by Lucie Coleman at Nevs, F Word's latest story intends to represent the resilience and diversity found amongst London's extensive array of shops. Jones spent time capturing shop fronts that portrayed this ideology and joined forces with stylIst Katie Dulieu, as they personified each shop's unique character through colour and clothing. Makeup by Soraya Phipps, and hair by Leanne Millar.
Lucie wears dress + gloves NATIONAL THEATRE COSTUME HIRE; bodysuit, tights, socks + trainers STYLIST'S OWN