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CREATIVE DIRECTOR HARRIET FRANKS (HEAD OF CULTURE AT BLUE TIT) - HAIR TALIA HURLEY, MICHAEL KENT, CALLUM GARDINER + REECE WENTWORTH - PHOTOGRAPHER NONA DUCH APARICIO - MAKEUP AMALIE - STYLIST BECCA AHERN - STYLING ASSISTANTS JADEN SALMAN + SOFIA MARIA - MODELS JULY JONES, VANIA-ANGEL + KIARA MATHARU
With salons located in thirteen London neighbourhoods, Blue Tit are at the forefront of emerging trends within the city. One trend predicted to dominate this summer's festival season is the '90s club kid style. In the '90s, club kids were known for their bold, outrageous outfits that defied all conventions. Today, Gen Z is reviving that same spirit with bright colours, chunky boots, and flashy accessories, all while being more conscious of slow fashion.
The Blue Tit creative team wanted to fashion a shoot that highlighted this resurgence and gave this nostalgic look a modern twist. The focus is on embracing the "no-core trend" to create an alternative vibe. Blue Tit's Head of Culture and shoot Creative Director, Harriet Franks, commented, "I'm sure we will see people embracing wild hairstyles, funky makeup, and outfits that scream individuality. It's all about celebrating who you are and having the best time this festival season."
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