A VIEW OF LONDON BEAUTY

Maisie Daniels
Jan 4, 2021
1 min read

Updated: Jan 8, 2021

PHOTOGRAPHY CHARLIE SOFFE - SECOND PHOTOGRAPHER LUKE JOHNSON - CREATIVE DIRECTION & HAIR CARLO AVENA - ART DIRECTION KATIE SCHOTT- FASHION SINEAD GOREY - MUA JENNY GYLNN - HAIR MIKE MAHONEY & NAT BURY AT FUZED LONDON - HAIR COLOUR ALFIE VINCENT - NAILS - SASKIA PUXLEY - PHOTOGRAPHY ASSISTANT HANNAH MATHEWS - STUDIO THE RUBICON

As a reaction to the governments' tight grip on clubs and social gatherings, we invite you to our party. Dressed to dance forever our muses inspire club-ready looks for a post-lockdown London. These hedonistic images are drenched in ecstasy, blurred and torn as they operate within the altered states of the underground.

Hair Stylist Carlo Avena curates and presents a collaboration of fashion and beauty, dipping into iconic subcultures, and merging with a futuristic view on nostalgic fashion. Bodies morph and sway to the beat as photographer Charlie Soffe’s lens screams through the light, leaving no corner untouched. With a nod toward post-lockdown expression and carefree escapism, Stylist Sinead's Gorey’s fashion reveals the raw power of London's underground and the future of clubwear.

This collaboration, a fusion of beauty and fashion, focuses on features that are not often highlighted throughout the majority of beauty-related work we’re presented with. These features have a strong cultural background and are usually less focal. Features such as nail art, teeth accessories, makeup and hair, which are typically used to accessorize a look, sit at the forefront alongside fashion to create a story which uniquely stands out.

teeth NIAMH SAFFRON; jewellery AURUM

Models

Sophie Liatis at Tide Casting Giulia Galibert at Contact Agency Hosanna Williams at Contact Agency Chiara Conway Isabell Eyres Hasani

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