BADA$$



PHOTOGRAPHY ANNIE REID - CREATIVE DIRECTION & FASHION LOIS ADEOSHUN - FASHION ASSISTANT KIARA HAJEZY - MAKEUP JO QUEENTON - HAIR DESTINY CAMERON - LOCATION CB STUDIO SPACE






Creative director and stylist Lois Adeoshun teams up with London-based photographer Annie Reid as they explore female empowerment through F Word's latest fashion story titled BADA$$.

Adeoshun explains how she implemented "an all-female team and some of the most under-represented, black-owned, and vintage brands; the outfits were configured to tug at the heartstrings of every girls' innermost confident sexy self. I wanted to create something fun, colourful and high energy to reflect my fashion debut, ahead of many more inspiring collaborations with amazing people to come".


Modelled by Eduarda Vieira at PRM the garments gain power and ooze ownership along with fierce hair by Destiny Cameron and makeup by Jo Queenton. Fashion assistance by Kiara Hajezy.



OPENING IMAGE Eduarda wears sunglasses GIVENCHY; dress HANNE BLOCH; necklace TILLY SVEEAS; earrings KMABEL; rings & bracelet ALIGHIERI JEWELLERY; boots MARIA LUCA


Eduarda wears top & trousers; PEACHY DEN; sunglasses KALEOS; rings & necklace DAPHINE belt ALONA; shoes AM:PM LONDON


LEFT IMAGE Eduarda wears dress & gloves POSTER GIRL; sunglasses VIU X ARMES; shoes FABRIZIOVITI RIGHT IMAGE Eduarda wears top & skirt set NUE STUDIOS; sunglasses KALEOS; shoes DUCIE LONDON



Eduarda wears sunglasses KALEOS; top & pants PEACHY DEN; earrings MISSOMA; bracelet TILLY SVEEAS; shoes STYLISTS OWN



LEFT IMAGE Eduarda wears jewellery MONICA VINADER; jacket NOBEL KOPENHAGEN; corset & pants TTSWTRS; tights CALZEDONIA



LEFT IMAGE Eduarda wears sunglasses GIVENCHY; jewellery TILLY SVEEAS; jacket GOLDSMITH VINTAGE; bodysuit LAPPTHEBRAND; boots DUCIE LONDON

RIGHT IMAGE Eduarda wears jacket GOLDSMITH VINTAGE; bra CALVIN KLEIN; pants LES GIRLS LES BOYS; earrings; MARIA BLACK; necklace MONICA VINADER; jeans RZR DENIM; trainers FILA



Eduarda wears top POSTER GIRL; corset AGENT PROVOCATEUR; shorts STYLISTS OWN; tights CALZEDONIA; heels AM:PM LONDON