WORDS TALLULAH SYRON
Name another event where you can shop from the best up and coming designers, get a tattoo, learn tips from some of London’s most influential entrepreneurs, eat mac and cheese and get down to Alicai Harley all under one roof. Yeah, I’ll wait. TABLEBAYY really is one of a kind and its summer 22' edition did not disappoint.
Launching in 2017, founders and best friends Maria Jose Vaca and Elenia have steadily built a completely unique experience in the form of TABLEBAYY. Combining shopping, panel discussions, cocktails and live music performances the event which took place at Woolwich Fireworks Factory was an immersive party, that if you missed, you missed out.
A visual masterpiece, on the day designers (hand selected by the BAYY team) showcased their artistry in bespoke activations built to fit within their brands style, with the level of set production featuring fully functioning skate ramps, grocery stores and basketball hoops there was a lot to take in. If fashion is your thing, then finding the next big designer was really not hard; from inclusive and forward-thinking brand Studio Hiii’s body suits and tartan lounge wear to jewellery brand CHALEUR’s delicate and precious necklaces and eyewear there really was something for everyone. Two brands that really stood out were LAPP, a sportswear brand designed by model and entrepreneur Leomie Anderson, and stylist to the stars Kiera Liberati’s ethically sourced premium brand LIBERATI. LAPP’s innovative designs made even me (someone who is exercise shy) want to live in sportswear. From silver puffa jackets, to seamless pink gym gear, the brands cohesive range of pastel and bright colours, and intricate patterns, make sportwear fun and sexy for all shapes and sizes. Between wooden panels and dreamy sheer drapes stood LIBERATI, the London based, genderless brand is designed with comfort in mind, with stunning creams, browns and brunt oranges, each piece designed is a staple items for any wardrobe.
An insightful look into the reality of creative industries Amazon music’s +44 held three panel discussions hosted by presenter Denise Dainty. Ranging across fashion, branding, networking and music the experts included the likes of Ed Jefferson founder of outerwear brand Arctic Army, painter and model Fifi Anicah, founder of marketing agency Plug and Pattern Luke James Pascoe, and highly acclaimed rapper Ms Banks who also won the hearts of the crowd with a surprise performance. Inspired by the honesty shared in the panel talks I took some notes on the key tips discussed and shared by the professionals.
Age doesn’t matter when you have a goal in mind.
Networking is super important so seek out the people you’re inspired by and connect.
Trust your gut.
Get back up, if you get fucked over.
Towards the end of the day it was time for the performances, Alicai Harley, Sha Simone and Ms Banks all graced the stage and the crowds went wild, bringing the already friendly attendees closer creating a true community feel.
Now with their parent company ‘BAYY’: A 360 marketing agency offering services ranging from experimental marketing, activations, creative gifting and digital marketing campaigns in full swing, Maria and Elenia have built a client list of some of the most renowned labels including WARNER, SONY and UNIVERSAL with artists including Ed Sheeran, AJ Tracey, Doja Cat, Elton John, Nines, Central Cee and working on hugely successful projects including the UK rollout for Drake’s exceptional campaign for ‘Certified Lover Boy’. BAYY’s award-winning campaigns have gained global attention and viral status, positioning them as one of the leading creative agencies in the UK, now with blue-chip companies including Amazon, Google, Netflix, and Adidas as clients.
With a plethora of fashion and industry insight I’m just counting down the days ‘til they announce their next event, and if this event is anything to go by then you should be too.
