MAKE-UP MATTERS; JULIA EDWARDS



IMAGES COURTESY OF JULIA EDWARDS


At the peak of the global pandemic, all creatives were faced with the uncertainty of what would come next. Some have been lucky enough to go straight back into work; like nothing has happened. However, make-up artists have seemly had the most setbacks when it comes to the new Covid-19 legislation.

Here at F Word, we wanted to provide a rich insight into what it has been like to be a make-up artist during this pandemic and to find out about our creatives lockdown experiences. This, along with asking for some predictions for the future of the industry, discovering how their day-to-day work has been affected during this unpredictable time, and discuss all things from their careers to their creative passions.

To accompany this, F Word set the task for these creatives to produce a visual representation- through any medium of their choice- that showcases themselves and their career over the past few months.

How has your creativity been affected during lockdown?

Julia Edwards: I think the biggest way I noticed I was affected creatively throughout lockdown was that I only had myself to work on. Even though I am someone who enjoys wearing a full glam on a regular basis I don't find myself particularly inspiring as a canvas and I much prefer realising my creative ideas on other people. I get really inspired by the different faces I'm working on and I missed that during lockdown.I also really enjoyed the down time from makeup, I went weeks without putting anything but skincare on my face and that was a nice breather.

What beauty trends do you think we will see going forward & any predictions for the beauty industry?

J.E: I noticed that pre-lockdown there seemed to be a much greater distinction between professional working makeup artist and online beauty content creator/influencer. I think a lot of makeup artists realised that they were totally unable to work throughout lockdown and reassessed their business models going forward - with lots of them setting up YouTube channels and starting regular tutorials and content on themselves. I think it forced a lot of people to adapt and think about growth going forward.

Why did you become a make- up artist & how long have you been working as one?

J.E: I was always artistic and studied illustration and graphics at college before going on to study a degree that focused on art history, photography and fashion, as well as film. I had always loved drawing faces and focused my dissertation at university on the way young women self-present online. That sort of naturally led me into makeup and I've now been working as a makeup artist for 7 years.

Have the last few months made you contemplate a career change, if yes that did you consider and if no, what have you done to adapt to the new restrictions?

J.E: I think I've been contemplating a career change for some time and lockdown really just made me face those ideas that I'd had on the back burner head on.I've always been passionate about creating beauty images and portraiture. I've been lucky enough to work with some amazing photographers but there is always that part of me that wishes I had control over the final images.Long term I would love to extend my skill set to beauty photography. I will always be a makeup artist and love what I do, but I've also recently turned 30 which has also made me reassess my long term goals and where I want to be creatively in the future.Also, lord knows the makeup industry doesn't need another brand as it's such a saturated market but I'd love to have my own brand that focuses on solutions for problem skin as well as products and tools designed specifically for professional makeup artists to streamline and perfect their kits.


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