COLLECTION: CUSTOM CREATES BY DICKIES


CUSTOM CREATES BY DICKIES;

NEWEST COLLECTION REWORKS THE ICONIC EISENHOWER, 874 WORK PANT AND THE WORK SHIRT

words Filipe Phitzgerard - images courtesy of Dickies

Iconic American apparel label, Dickies, has unveiled its latest collection which pays homage to its vastly rich workwear legacy with Dickies Custom Create, a collection which celebrates the most recognisable core silhouettes ever produced by the American giant; the Eisenhower Jacket, 874 Pant and Work Shirt. After one hundred years of existence, Dickies has influenced and shaped the streetwear world with collections that perfectly translate durability, fashionability, and functionality and it would not be any different with this new drop of updated favourite icon styles.

The Custom Create approach makes these timeless pieces more modern and refreshed while playing with Dickies' customisable nature. The collection takes inspiration from American vintage adverts and slogans which were found deep in the Dickies history vault. The slogan ‘SAME OLD DICKIES’ embroidery is a highlight feature seen throughout the collection while referring to the brand's long-lasting success when it comes to producing durable, functional and rugged garments.

The collection is formed by a beautiful and stylished dark navy design of the Eisenhower Jacket which was most recently worn in popular culture by rapper Kanye West and features a zip, slash front welt pockets and embroidery on both the chest and back. This embroidery is also matched in the original 874 Workwear Pant, a piece that has become a wardrobe staple within the skate culture across the world due to its durable construction and hard-working material. The Work Shirt rounds out the collection to complete the sophisticated workwear-inspired look. The collection is sleek and precise when it comes to ticking all the right boxes while perfectly catering to the new consumer who is looking for style and durability combined.

The Dickies Custom Create Collection is now available at www.dickieslife.com.

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