NEWS: CONVERSE'S NEWEST FUTURE


CONVERSE'S NEWEST FUTURE;

THE ICONIC LABEL ANNOUNCES THE INTRODUCTION OF CX AND SHAPES, USHERING A NEW ERA OF DESIGN

words Filipe Phitzgerard - images courtesy of Converse

American footwear and apparel label, Converse has become a staple name in the fashion and lifestyle worlds as a brand that has a strong and clear commitment with quality, style and comfort that have propelled Converso to continue developing new and exciting techniques that are perfectly translated into their designs especially when it comes to footwear. One of its most iconic silhouettes, the Chuck Taylor All Star, has been developed in a smart and sleek way becoming a signature style.

Since its introduction as the original sneaker designed specifically for basketball, the Chuck Taylor All Star, Converse has been committed to intelligent design evolving and upgrading the style in order to meet the needs, desires and expectations of their global youthful consumer. Being ahead of time and true to the global fashion climate, the American label has been going beyond the borders of fast-fashion to create intelligently and responsibly while captivating and empowering young people. In light of this commitment, Converse fuels this never-ending movement with products and experiences that reflect the needs of their consumer today while reimagining its design ethos.

"Fueled by a simple idea, you define the clothes; the clothes don’t define you, Converse introduces SHAPES: a new, genderless apparel collection."

Converse is announcing a significant expansion into apparel with the launch of SHAPES, the first completely genderless collection of apparel essentials, as well as Utility Fleece and Court Ready, collections designed for the skate and basketball communities. This new step into a more genderless approach is significant and highly important in today's climate and Converse continues to use its influence to push the boundaries further and beyond.

SHAPES capsule collection features five pieces; the Bubble Crew, Box Tee, Short Sleeve Tee, Triangle Front Chino and Triangle PO Hoodie, which will launch in Summer 2020 followed by the Fleece in the Fall and Court Ready in early 2021.

CX TRANSFORMS CONVERSE PRODUCTS

After many years of research and experimentation, CX is an innovative toolkit of materials and processes that aim to transform the way Converse footwear is made, delivering new levels of comfort, wearability and design. This proves Converse's commitment to responsible fashion without negotiating their style, durability, and quality. All silhouettes will be introduced in an assortment of monotone colours that promote and explore comfort, starting with the All Star Disrupt CX on March 19 at Converse.com and select retailers globally.

Along with the new release of the All Star Disrupt CX, On March 12, streetwear innovator Takahiro Miyashita TheSoloist will be presenting a take on the series through Converse x TheSoloist. Miyashita has been a longtime collaborator working closely with Converse to create unique and outstanding designs. He will be presenting the first drop of the new Disrupt CX along with a black and white iteration, which debuted during Takahiro Miyashita’s SP20 show in Paris.

For more information on Converse and to shop visit converse.com.

  • Spotify
  • Instagram

ALL COPYRIGHTS AT F WORD MAGAZINE - LONDON 2020-2021 DESIGN UPDATES BY MAISIE DANIELS